Photo editing and retouch
CURA of Sweden
During my internship at CURA one of my main tasks was to work on image editing for a new product launch. I was involved throughout the whole process but specifically for the post-production editing.
Brief and Challenges
Under the guidance of my mentor, I was responsible for editing a series of images for a new product launch. The images pictured in a showroom only required simple adjustments—refining the lighting, cleaning up small details, and enhancing the overall atmosphere to achieve a polished, high-end look.
The product images, on the other hand, were shot in-office using whatever we had at hand and demanded a more detailed post-production process to align with CURA’s established look. I carefully worked with light and shadow to add depth, corrected color to match real-life tones, and retouched fabric surfaces to remove any distracting imperfections.
This project was both creatively and technically rewarding. It challenged me to uphold CURA’s premium aesthetic through creating visuals that balanced realism with aesthetic perfection.
As of now, you can find the edited images on CURA’s website, where they’re supporting their product presentation and brand storytelling.
