Digital Campaign Design
CURA of Sweden
Alongside more extensive design tasks, I assisted CURA of Sweden’s marketing team as a design intern, by creating visual content for digital campaigns.
Brief and Challenges
In this project, my task was to design visual assets for social media campaigns on Meta. Working within CURA’s brand guidelines, and short deadlines, I created graphics in two formats—square for posts and portrait for stories.
A key challenge was developing layouts and typographic systems that worked seamlessly in the languages: German, Danish, Norwegian, Swedish, English, and Finnish. This required a thoughtful approach to spacing, legibility, and composition to maintain consistency and clarity across all versions.
The final assets were used in targeted ad campaigns, helping CURA communicate with customers in different regions while maintaining a cohesive and professional visual identity.
